Most Valuable Football Club Brands 2024
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Football, with its rich history and international appeal, features some of the most lucrative and recognizable brands in sports.
In this graphic, we show the brand value in U.S. dollars of the 10 most valuable football brands in the world, as of 2024.
The data comes from Brand Finance’s Football 50 2024 report on the most valuable and strongest football brands.
Brand Finance defines brand value as the estimated capital value of the economic benefits generated by a brand, usually calculated as the net present value of future cash flows attributable specifically to the brand.
European Football Clubs are the Most Valuable
European football clubs playing in England’s Premier League, Spain’s La Liga, Germany’s Bundesliga, and France’s Ligue 1 were the most valuable football brands in 2024.
RankBrandBrand ValueCountry
1Real Madrid CF$1.80B Spain
2Manchester City FC$1.72B UK (England)
3FC Barcelona$1.65B Spain
4Manchester United FC$1.49B UK (England)
5Liverpool FC$1.47B UK (England)
6FC Bayern Munich$1.32B Germany
7Paris Saint-Germain$1.29B France
8Arsenal FC$1.06B UK (England)
9Tottenham Hotspur FC$0.93B UK (England)
10Chelsea FC$0.90B UK (England)
This year, Real Madrid, home to superstar players like Jude Bellingham and Kylian Mbappé, surpassed Manchester City as the most valuable football brand globally.
The team was the top revenue earner in Europe, according to UEFA, and also won their 36th La Liga championship title in the 2023-24 season.
Real Madrid is also among the most valuable sports teams in the world in 2024, and one of two football teams including Manchester City.
In general, England’s Premier League teams make up a majority of the most valuable football brands worldwide.
Second-place Manchester City also saw record-breaking revenues in the past year, and were the first English club to hold the Premier League, FA Cup, UEFA Champions League, UEFA Super Cup, and FIFA Club World Cup titles.
The post Ranked: The 10 Most Valuable Football Club Brands in 2024 appeared first on Visual Capitalist.