The Most Valuable Retail Brands in 2024
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Retail companies are some of the most recognizable brands in the world, and are deeply embedded in our daily lives.
Whether it’s e-commerce platforms like Amazon or brick-and-mortar franchises like Walmart, consumers are intimately familiar with these brands and rely on them for a range of products and services.
This graphic visualizes the brand value of the 10 most valuable retail brands in 2024 using data from Brand Finance’s Retail 100 2024 report.
Brand value is defined as the estimated capital value of the economic benefits generated by a brand, usually calculated as the net present value of future cash flows attributable specifically to the brand.
Amazon Is The Most Valuable Brand in 2024
Amazon tops the list of the most valuable retail brands for the ninth consecutive year, with a brand valuation of $308.9 billion–an increase of 3% year-over-year.
The e-commerce platform also ranked as the fourth-most valuable brand in the world, trailing behind its big tech counterparts Apple, Microsoft, and Google.
CompanyCountryBrand value (billions)Year-over-year change
Amazon U.S.$308.9B3%
Walmart U.S.$96.8B-15%
The Home Depot U.S.$52.8B-14%
Costco U.S.$48.4B4%
CVS U.S.$30.2B-1%
Target U.S.$26.4B-5%
Lowe’s U.S.$25.0B-21%
Taobao China$20.2B-34%
Tmall China$18.6B-32%
Jd.com China$17.8B-6%
Amazon also fell second to Walmart in terms of total global revenues last year. Walmart raked in $628.6 billion dollars in revenue, while Amazon made $355.1 billion in revenue. According to Walmart, 90% of the U.S. population lives within 10 miles of one of their stores.
The seven most valuable retail brands in the world are located in the U.S., while the eighth to tenth most valuable brands are all Chinese e-commerce companies: Taobao, Tmall, and Jd.com (Jingdong Mall).
The U.S. continues to make up the majority of brand value worldwide from 2023 to 2024, with 36 U.S. brands making up 66% of total brand value, or $763.6 billion. This is nearly 10 times more than each of the next nation, China, at $77.3 billion.
Eight of the world’s top 10 retail brands experienced declines in brand value this year, with Chinese online shopping platform Taobao, seeing the biggest drop of 34%.
Taobao, Tmall, and JD.com are some of the country’s largest e-commerce companies, in addition to fast-growing newcomer Pinduoduo and Douyin—TikTok’s Chinese counterpart with shopping features.
The post Ranked: The 10 Most Valuable Retail Brands in 2024 appeared first on Visual Capitalist.