The Most Visited Websites in 2024
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Over 5.4 billion people use the internet regularly, making up 67.1% of the global population.
Here, we rank the most visited websites worldwide, drawing on recent data from SimilarWeb (as of June 2024).
Google Dominates Global Web Traffic
According to SimilarWeb data, Google.com is the world’s largest website, commanding 18.32% of global web traffic. The Alphabet-owned website services over 8.5 billion search queries daily.
DomainTraffic ShareMonthly VisitsCountryIndustry
google.com18.32%82B USASearch Engine
youtube.com6.96%31B USAVideo Sharing
facebook.com3.41%15B USASocial Media
instagram.com1.55%7B USASocial Media
x.com0.87%6B USASocial Media
baidu.com0.98%4B ChinaSearch Engine
wikipedia.org0.93%4B USAOnline Encyclopedia
yahoo.com0.75%3B USAWeb Portal
yandex.ru0.70%3B RussiaSearch Engine
whatsapp.com0.67%3B USAMessaging
chatgpt.com0.62%3B USASoftware (AI)
reddit.com0.51%2B USASocial Media
xvideos.com0.52%2B Czech RepublicAdult Content
tiktok.com0.51%2B ChinaSocial Media
amazon.com0.49%2B USAE-commerce
Google’s dominance is so pronounced that it has prompted the U.S. Justice Department to file a civil antitrust lawsuit, alleging that the company engages in anticompetitive and exclusionary practices. YouTube.com, another Alphabet-owned property, holds the second spot with a 6.96% traffic share.
Among the top 15 websites, U.S. companies dominate with 11 entries.
Meanwhile, only two Chinese websites, Baidu and TikTok, make the list, contributing 1.49% of traffic combined. The presence of Russia’s Yandex and the Czech Republic’s Xvideos is also noteworthy. They are the only non-U.S. and non-Chinese entries among the top 15.
What Types of Websites are Most Visited?
Social media platforms are prominent in the ranking, with Facebook, Instagram, Twitter, WhatsApp, Reddit, and TikTok all featuring in the top 15. Wikipedia.org is notable as the only non-commercial site in this group.
The ranking also includes Xvideos, a major player in adult content, and Amazon.
ChatGPT.com has also made it into the top 15 websites list, reflecting its growing popularity and widespread usage. As the impact of AI grows, will other AI-driven websites make their way into this ranking?
If you liked this post, check out Google’s Search Engine Market Share. This graphic shows the scale of Google’s lead over major search engine competitors like Bing and Yahoo.
The post Ranked: The Most Visited Websites in 2024 appeared first on Visual Capitalist.